Over the course of the past several years, companies of all types have embraced an increasingly leftist social agenda much to the displeasure of many consumers.

A growing number of those businesses, however, are beginning to listen to their vocal critics and scale back or completely eliminate such aspects of their operation in order to focus on simply offering the products or services their customers expect.

One major home-improvement chain recently became the latest to join this trend after receiving a message from conservative pundit Robby Starbuck.

Big news: I messaged @Lowes executives last week to let them know that I planned to expose their woke policies. This morning I woke up to an email where they preemptively made big changes.

Here are the changes:

• Ending participation in the @HRC’s woke Corporate Equality Index… pic.twitter.com/qOUr2JLGV7

— Robby Starbuck (@robbystarbuck) August 26, 2024

As the Daily Wire reported:

In an internal memo from the executive leadership team, Lowe’s said that it had started reevaluating its diversity, equity, and inclusion policies after the Supreme Court ruled against race-based affirmative action programs at universities.

“Like many other companies, in July 2023 after the Supreme Court’s decision in the Harvard/UNC cases, we began reviewing our diversity and inclusion programs to ensure that they are lawful and aligned with our commitment to include everyone in the incredible opportunities at Lowe’s and ensure that no one is excluded,” the company wrote in the memo.

The company said it had made changes in response which include no longer participating with the Human Rights Campaign survey and putting employee resource groups under one umbrella instead of separating the employees by identity. Lowe’s added that it would no longer be sponsoring festivals, parades, and fairs but focus any philanthropic work on safe and affordable housing, disaster relief, and skilled trades education.