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The National Rifle Association is airing a TV ad in Ohio to motivate gun owners to vote for Republican businessman Bernie Moreno over three-term incumbent Democratic Sen. Sherrod Brown.
The 30-second ad hit the airwaves as the Senate race tightened in Ohio, where both candidates are trying to win over suburban female voters concerned about crime.
In the ad, three women sit together behind stalls at a dark, empty firing range. Each takes turns narrating.
“Crime isn’t just happening on TV. When seconds count, the police are minutes away,” the first two women say.
“Because soft on crime, politicians like Sherrod Brown turned their back on law enforcement,” the third woman says.
“And refused to protect our rights to self-defense — even putting anti-gun judges on the bench. Senator Brown has failed us.”
The ad shows the women walking up to the line of the firing range wearing eye and ear protection, loading their handguns and opening fire at targets.
The ad closes with one woman saying, “NRA-endorsed Bernie Moreno will defend our rights.”
The next woman says, “Vote like your life depends on it.”
“Because it might,” the third woman says.
An estimated 10 million hunters and gun owners in the U.S. are not registered to vote. Republicans are attempting to change that by honing in on this demographic in states where firearm ownership is popular.
According to a 2020 study by the Rand Corporation, 40% of adults in Ohio owned at least one firearm. A 2021-2022 Gallup poll found that 43% of men and 22% of women in Ohio owned a gun.
Ohio ranked as the sixth-highest number of gun sales in the country at 583,314 when adjusted for population size, according to a study conducted by SafeHomes.org.
The state became the 23rd constitutional carry state on June 13, 2022, when changes to the law allowed eligible Ohioans to carry a concealed handgun without a permit while also preserving their permitting system.
According to Ohio Republican Attorney General Dave Yost’s office, a total of 90,582 permits were issued in the state in 2023.
County sheriffs issued 15,581 new licenses and 75,001 renewals. Permit holders who wish to renew their licenses must do so every five years.
The 30-second ad hit the airwaves as the Senate race tightened in Ohio, where both candidates are trying to win over suburban female voters concerned about crime.
In the ad, three women sit together behind stalls at a dark, empty firing range. Each takes turns narrating.
“Crime isn’t just happening on TV. When seconds count, the police are minutes away,” the first two women say.
“Because soft on crime, politicians like Sherrod Brown turned their back on law enforcement,” the third woman says.
“And refused to protect our rights to self-defense — even putting anti-gun judges on the bench. Senator Brown has failed us.”
The ad shows the women walking up to the line of the firing range wearing eye and ear protection, loading their handguns and opening fire at targets.
The ad closes with one woman saying, “NRA-endorsed Bernie Moreno will defend our rights.”
The next woman says, “Vote like your life depends on it.”
“Because it might,” the third woman says.
An estimated 10 million hunters and gun owners in the U.S. are not registered to vote. Republicans are attempting to change that by honing in on this demographic in states where firearm ownership is popular.
According to a 2020 study by the Rand Corporation, 40% of adults in Ohio owned at least one firearm. A 2021-2022 Gallup poll found that 43% of men and 22% of women in Ohio owned a gun.
Ohio ranked as the sixth-highest number of gun sales in the country at 583,314 when adjusted for population size, according to a study conducted by SafeHomes.org.
The state became the 23rd constitutional carry state on June 13, 2022, when changes to the law allowed eligible Ohioans to carry a concealed handgun without a permit while also preserving their permitting system.
According to Ohio Republican Attorney General Dave Yost’s office, a total of 90,582 permits were issued in the state in 2023.
County sheriffs issued 15,581 new licenses and 75,001 renewals. Permit holders who wish to renew their licenses must do so every five years.
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