Put Your AD here!

Gayle King signs new deal to stay at CBS — despite cost-cutting at network: ‘Win-win’

Gayle King signs new deal to stay at  CBS — despite cost-cutting at network: ‘Win-win’


This article was originally published on NY Post - Business. You can read the original article HERE

CBS News has renewed the contract of its biggest star Gayle King — even as the Tiffany Network continues to face brutal cost cuts, The Post has learned.

The 69-year-old “CBS Mornings” co-host’s decision to return to the the last-place morning show comes at a tumultuous time for CBS and parent company Paramount Global, which is in the throes of slashing $500 million from the budget ahead of its proposed merger with Hollywood studio Skydance next year.

Terms of the deal — including her compensation and length of the contract extension — couldn’t immediately be learned.

CBS News has renewed the contract of its biggest star Gayle King — even as the network continues to face cost cuts. CBS via Getty Images

Sources speculated that King took a cut from her reported $13 million salary after weeks of hard-knuckle negotiations.

“Gayle cares about people,” a source close to King told The Post on Thursday. “She’s the kind of person who would take a pay cut in order to save jobs for her show.”

CBS and King declined to comment.

Insiders noted the signing proves that CBS News brass still values King — though her show’s ratings lag behind its morning rivals — even as “CBS Evening News” has lately faced upheaval under network CEO Wendy McMahon.

“Gayle is the real deal in front of and behind the camera. This is great news for her and for CBS,” said another source close to the deal.

Last month, The Post exclusively reported that McMahon was investing in “CBS Mornings” brand with the launch of a third hour in select markets.

“Locking down Gayle King solidifies a major part of CBS, which is what the morning show is,” a third network source said.

“CBS Mornings” co-hosts Tony Dokoupil, Gayle King and Nate Burleson have been seeing momentum in the ratings 25-54 demo. CBS via Getty Images

Employees were shocked when “Evening News” anchor Norah O’Donnell revealed in July that she was leaving the third-placed broadcast after the presidential election to become a special correspondent.

Since then, McMahon announced a revamp of the nightly news show, which now will be co-anchored by lesser-known and less-expensive hosts, CBS News veteran John Dickerson and WCBS-TV anchorman Maurice DuBois.

Even though “CBS Mornings” — which is helmed by King, Nate Burleson and Tony Dokoupil — remains in third place, it has gained some ground in the advertiser-coveted demographic of viewers aged 25 to 54 against ABC standard-bearer “Good Morning America.”

CBS News CEO Wendy McMahon recently added a third hour to “CBS Mornings” and announced plans to overhaul “CBS Evening News.” CBS via Getty Images

According to Nielsen data for this season, “CBS Mornings” has beat “GMA” 17 times with adults 25 to 54.

In the second quarter of the year, “CBS Mornings” trailed “GMA” by just 68,000 viewers in the demo.

Overall for the quarter, CBS reeled in 2.1 million total viewers and 426,000 viewers in the demo.

It trailed “GMA,” which had 2.8 million total viewers and 494,000 demo viewers.

CBS insiders credit King’s buzzy interviews, such as her sitdown with Jay-Z, as helping improve the show’s ratings. CBS News

NBC’s “Today” grabbed 2.7 million total viewers and 620,000 viewers in the demo.

CBS insiders said that King’s coverage has helped grow “CBS Mornings” momentum, citing some of her recent interviews with music mogul Jay-Z, Cherelle Griner, the wife of WNBA star Brittney Griner, rapper Megan thee Stallion and Breonna Taylor’s boyfriend, Kenneth Walker.

“Why mess with something that’s working? ABC is struggling and CBS has real momentum in the morning,” a CBS insider said of King’s renewal. “This is a win-win.”   

This article was originally published by NY Post - Business. We only curate news from sources that align with the core values of our intended conservative audience. If you like the news you read here we encourage you to utilize the original sources for even more great news and opinions you can trust!

Read Original Article HERE



YubNub Promo
Header Banner

Comments

  Contact Us
  • Postal Service
    YubNub Digital Media
    361 Patricia Drive
    New Smyrna Beach, FL 32168
  • E-mail
    admin@yubnub.digital
  Follow Us
  About

YubNub! It Means FREEDOM! The Freedom To Experience Your Daily News Intake Without All The Liberal Dribble And Leftist Lunacy!.


Our mission is to provide a healthy and uncensored news environment for conservative audiences that appreciate real, unfiltered news reporting. Our admin team has handpicked only the most reputable and reliable conservative sources that align with our core values.