Fox Business just dropped a bombshell story revealing that Home Depot partnered with the far-left activist organization Human Rights Campaign to fund an elementary-level curriculum targeting children with ideological lessons about “non-binary” identity and “pansexuality.” At issue is HRC’s so-called “Welcoming Schools” program, which bills itself as an anti-bullying initiative. Of course, if that’s all it actually was, this wouldn’t be a story. 

But there’s a whole lot more to this program than bullying. It includes things such as a “Gender Snowperson” lesson designed to teach third through eighth graders that “there are many ways to be a boy, girl, both, or neither.” Yes, seriously.

Another lesson plan is called “Social Justice Acrostic Poems.” It encourages students to promote social causes through poetry, with sample causes, all very neutral and unbiased, including: “Black Lives Matter, respect all languages, animal rights, climate change, migration is beautiful, LGBTQ rights, women’s rights, water is life, disability rights, gun control or March for Our Lives.” 

None of this is normal or acceptable. 

These are deeply biased, ideological, and (in many cases) incoherent concepts that are not age-appropriate for young children and should not have any place in school curricula. It’s no surprise, however, considering HRC’s far-left bent and its radical views on gender, that it would be promoting such nonsense. What’s much more concerning, although unfortunately not all that surprising anymore, is that a mainstream company such as Home Depot was so quick to hop on board. 

This radical activism has nothing to do with Home Depot’s core mission and is inconsistent with the values of many of its customers and employees. So, is it time to boycott the company?

Not so fast. Thankfully, in response to this Fox Business story, the company has confirmed that it ended this partnership in 2023. And that’s the silver lining of an otherwise bizarre and disturbing saga.

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Some in corporate America really did seem to lose their minds in 2020 amid a social justice frenzy after the death of George Floyd. Many executives suddenly lost sight of their obligations to shareholders and, perhaps afraid of social media mobs, put bizarre and extreme ideological commitments before their actual purpose. But there’s cause for optimism.

Polling clearly shows the public does not want corporations engaging in political activism, especially activism that’s so radical and out of touch with the public’s values. That’s why serious pushback to these practices has strengthened in the last few years, and, if Home Depot’s evolution is anything to by, the tides are finally shifting in the right direction. 

Brad Polumbo (@Brad_Polumbo) is an independent journalist, YouTuber, and a co-founder of BASEDPolitics.