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Some conservative social-media influencers want to give Dunkin’ Donuts “the Bud Light treatment.”
America’s biggest donut chain is reportedly refusing to advertise on Rumble because of its “right wing culture” and the involvement of conservative personalities.
Rumble CEO Chris Pavlovski posted on social media platform X two images of emails to back his claim of blacklisting by Dunkin’ and parent company Inspire Brands.
One image said the company should not advertise because “the right-wing culture of the site is too polarizing.” Another cited the presence of such creators as Steven Crowder and Alex Jones on Rumble.
That started the boycott calls from some of the most loyal pro-MAGA social-media accounts.
“So, companies like @DunkinDonuts are boycotting Rumble, and X, unless they drop all the truth tellers - Anyone else tired of this [male cow excrement]?” wrote Catturd.
“I’m calling on everyone to BudLight @dunkindonuts … what I’m asking you tonight is to stick together and turn @dunkindonuts into budlight. If you have any fight left in you - let’s trend #BoycottDunkinDonuts,” the anonymous user wrote in a post that had been viewed more than 2 million times before 6 p.m. Thursday.
And indeed, for a time Thursday that hashtag was trending.
Added “iAnonPatriot”: “Time to give Dunkin’ Donuts the Bud Light treatment. Go Woke, Go Broke.”
Mr. Pavlovski said Rumble approached Dunkin’ and Inspire because its audience “over indexes with coffee consumption.”
He added that “we don’t discriminate. All cultures are welcome on Rumble.”
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