It’s no longer surprising when companies like Disney fully embrace the most extreme “woke” agenda possible.

Every so often, though, a company known for catering to a blue-collar, patriotic Americans makes the mistake of giving in to the leftist pressure.

As with the backlash over Bud Light’s decision to hire a transgender spokesperson, Tractor Supply Co. experienced harsh criticism from its own customer base, ultimately deciding to drop its extensive list of “diversity, equity, and inclusion” policies.

According to the Washington Times:

“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” the company wrote Thursday.

The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.

The bullet points undo much of what Mr. Starbuck had reported on.

Henceforth, Tractor Supply will “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment.”

Starbuck and others celebrated the news on social media:

It only took @TractorSupply losing $2 billion before they decided to stick to selling farm equipment rather than engaging in activism

I believe this is the strongest 'apology' statement we've seen from a corporation so far. Props to them for listening & responding to their base https://t.co/cnrhG4gotf

— Riley Gaines (@Riley_Gaines_) June 27, 2024

Massive victory to report. I’ve exposed the woke agenda @TractorSupply’s corporate office for 3 weeks. Now they’ve responded.

Here’s their statement:

• They will no longer sponsor pride festivals!

• They are ELIMINATING ALL DEI roles and they’re retiring their DEI goals.

•… pic.twitter.com/dKC91GWykk

— Robby Starbuck (@robbystarbuck) June 27, 2024

VICTORY!

Tractor Supply announces they’re going to:

-Eliminate DEI roles

-Stop sponsoring LGBT events

-End carbon goals

-Refuse to share any data w/Human Rights Campaign

Credit where due – Tractor Supply listened to their customers & got rid of the woke rot

This is the way https://t.co/MYN0kQbTA4

— DC_Draino (@DC_Draino) June 27, 2024

San Angelo Live reported on the details of the company’s decision:

Tractor Supply acknowledges feedback from customers who felt disappointed by certain corporate activities. In response, the company has pledged to realign its initiatives to more closely reflect the priorities of rural America. The revised strategy includes several key changes:

• Discontinuing Data Submission to the Human Rights Campaign: Tractor Supply will no longer submit data to this organization, redirecting its focus towards rural-centric causes.

• Refocusing Team Member Engagement Groups: These groups will now prioritize mentoring, networking, and business support, aligning more directly with Tractor Supply’s operational goals.

• Prioritizing Rural America Initiatives: The company will continue to support agricultural education, animal welfare, veteran causes, and local community engagement while ceasing sponsorships of non-business-related activities such as pride festivals and voting campaigns.

• Eliminating DEI Roles and Goals: While Tractor Supply will retire its Diversity, Equity, and Inclusion (DEI) roles and goals, it remains committed to fostering a respectful work environment.

• Shifting Environmental Focus: The company will withdraw its carbon emission goals and instead concentrate on land and water conservation efforts, which are more pertinent to its rural clientele.

This development is just the latest evidence that conservatives have power and influence in the marketplace if they are willing to use it.

Here’s some additional analysis of the decision: