Democratic strategist Julie Roginsky rebuked the Democratic Party on Thursday for failing to connect with voters.

During an appearance on CNN, Roginsky said that the fault does not lie with prominent figures such as President Joe Biden, Vice President Kamala Harris, or former President Barack Obama, but with the party’s overarching communication failures. Roginsky said the Democrats abandoned common sense and alienated voters with politically correct language and unnecessary virtue signaling.

“We are not the party of common sense, which is what the message that voters sent to us for a number of reasons,” Roginsky said. “For a number of reasons, we don’t know how to speak to voters. When we address Latina and language — listen — language has meaning.”

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Roginsky pointed out that using terms like “Latinx” to address Latino voters can miss the mark.

“When we address Latino voters as Latinx, for instance, because that’s the politically correct thing to do, it makes them think that we don’t even live on the same planet as they do. When we are too afraid to say that, ‘Hey, college kids, if you’re trashing a campus at Columbia University because you aren’t happy about some sort of policy and you’re taking over a university and you’re trashing it and preventing other students from learning,’” Roginsky explained.

The strategist also mentioned that there’s too much emphasis on specialized appeals shaped by focus groups instead of tackling big, straightforward issues that matter to everyone. She called for the Democratic Party to return to a straightforward, understandable language that resonates with everyday people.

“We need to get back to being the party of common sense. that people look at us and say, we understand you, we appreciate what you say because you speak our language. And until we do that, we should stop blaming other people for our own mistakes,” she continued.

Democratic New York Rep. Alexandria Ocasio-Cortez said that Harris’s loss can be attributed to sexist attitudes among voters, among other reasons. She said that singling out Harris ignores wider, systemic problems within the party and the nation.

(Featured Image Media Credit: Screenshot/CNN)