washington — 

The U.S. Justice Department announced September 4 that two Russian nationals, Kostiantyn Kalashnikov and Elena Afanasyeva, had been charged with conspiracy to violate the Foreign Agents Registration Act and conspiracy to commit money laundering in the Southern District of New York.

“The Justice Department has charged two employees of RT, a Russian state-controlled media outlet, in a $10 million scheme to create and distribute content to U.S. audiences with hidden Russian government messaging,” said U.S. Attorney General Merrick Garland. “The Justice Department will not tolerate attempts by an authoritarian regime to exploit our country’s free exchange of ideas in order to covertly further its own propaganda efforts, and our investigation into this matter remains ongoing.”

That same day, the Justice Department announced the seizure of 32 internet domains used in the Russian government-directed “Doppelganger” foreign malign influence campaign, which it said violated U.S. money-laundering and criminal trademark laws.

Experts who study disinformation say disrupting the paid-influencer campaign is an important step in efforts to counter the Kremlin’s broader disinformation strategy of spreading propaganda that undermines support for Ukraine and stokes American political divisions.

Disrupting the Doppelganger campaign

"Persistent efforts to impersonate authoritative news websites and promote their content at scale in a coordinated manner can have a tangible impact, casting propaganda narratives far and wide consistently," wrote Roman Osadchuk and Eto Buziashvili, researchers at the Disinformation Research Lab of the Atlantic Council, a Washington think tank.

According to an FBI affidavit, Russia’s "Doppelganger” campaign created domains impersonating legitimate media sites, produced fake social media profiles and deployed "influencers" worldwide.

According to the Atlantic Council researchers, the primary method used by those involved in "Doppelganger" is to post, on X and other social media platforms, links to fake news sites in replies to posts by politicians, celebrities, influencers and others with large audiences.

Osadchuk told VOA that while the FBI's measures are unlikely to stop Russian influence activities, they will make them more costly, noting those involved in the Russian influence campaign will be forced "to rewrite scripts, change the operation's infrastructure, etc."

At the same time, according to Osadchuk, the U.S. government’s moves against those involved in the influence campaign, which were widely covered in the U.S. and international media, will educate a broader audience.

"Researchers of the Russian disinformation have known about the Doppelganger campaign for some time,” he said. “Now, Americans and people in other countries have learned about it and maybe will become more aware that not all information they consume is coming from legitimate sources and hopefully will be more attentive to the domain names and other signs that might indicate that the page they are reading is not The Washington Post or Fox News but a fake created by Kremlin-linked entities."

Influencers will be more aware

In a statement it released after indicting the two RT employees, the Justice Department said that “over at least the past year, RT and its employees, including Kalashnikov and Afanasyeva, deployed nearly $10 million to covertly finance and direct a Tennessee-based online content creation company [U.S. Company-1],” and that “U.S. Company-1" had “published English-language videos on multiple social media channels, including TikTok, Instagram, X and YouTube.”

While the Justice Department did not specifically identify “U.S. Company-1," it is thought to refer to Tenet Media, a Tennessee company co-founded by entrepreneur Lauren Chen, who recruited six popular U.S. influencers with a large following.

YouTube subsequently took down Tenet Media’s channel on the platform, along with four other channels that YouTube said were operated by Chen.

Bret Schafer, a disinformation researcher at the Alliance for Securing Democracy, a political advocacy group set up under the auspices of the German Marshall Fund, a Washington think tank, told VOA that by financing the U.S. content creation company, Russia was able to create an information channel with a large audience, and to use it for such messages as blaming the U.S. and Ukraine for the March terrorist attack at a Moscow concert hall.

Islamic State claimed responsibility for that attack.

Shutting down that Russian information channel sent a powerful message to influencers and content creators to do "due diligence about people funding their work and to try to figure out who's behind these companies and their motives," Schafer added.

Ben Dubow, a disinformation researcher affiliated with the Center for European Policy Analysis, a Washington-based research group, believes that influencers contracted by Tenet Media are unlikely to lose their existing followers, but that they might have difficulty attracting new ones.

"Hopefully, people who might otherwise explore those influencers will recognize their names and understand them as untrustworthy now," he told VOA.

The Justice Department’s indictment quotes RT’s editor-in-chief, Margarita Simonian, as saying in an interview on Russian television that RT built "an enormous network, an entire empire of covert projects," to influence Western audiences.

The FBI affidavit also revealed that one of the sanctioned Russian companies had a list of 2,800 people active on social media in the U.S. and 80 other countries, including “television and radio hosts, politicians, bloggers, journalists, businessmen, professors, think-tank analysts, veterans, professors and comedians,” whom the company refers to as "influencers."

Concrete steps and good timing

Several experts commended the U.S. government for taking concrete steps.

"They are sanctioning individuals and disrupting the supply chain of influence available to these threat actors," noted Olga Belogolova, director of the Emerging Technologies Initiative at the Johns Hopkins School of Advanced International Studies.

"Punitive measures absolutely have to be part of the package,” said Jakub Kalenský, a senior analyst at the European Centre of Excellence for Countering Hybrid Threats in Helsinki. “Otherwise, the aggressors have a free hand to continue their aggression unopposed. And in order to identify those who deserve to be punished, a proper investigation from the authorities is necessary."

Experts also said that the Justice Department's actions were taken early enough to prevent influence in the November U.S. elections and to signal to Russia and other foreign actors that the U.S. government is monitoring their actions and will respond aggressively.

"Of course, that was what the Obama administration was concerned about in 2016 and led to them not being as transparent as they probably should have been with the American public about what they knew about Russian interference," Schafer said.

In announcing their actions against the Russian disinformation campaign, U.S. government representatives did not mention which political party or candidate they thought that the Russians were trying to assist.

"I know that the U.S. government, including agencies and the Foreign Malign Influence Center at ODNI [Office of the Director of National Intelligence], have been doing a lot of thinking over the last few years about how to strategically communicate these actions without unintentionally amplifying the very campaigns they are trying to thwart or politicizing the topic. And I think they've actually done a good job of striking that balance, at least from what I've seen thus far," Belogolova said.

Ihor Solovey, who heads the Ukrainian government’s Center for Strategic Communication and Information Security, welcomed the U.S. government's actions but told VOA that more steps are needed to thwart Russian activities on social media.

“X, TikTok or even more so the Russian Telegram - they are unlikely to want to spend on the fight against bots, troll farms or planned disinformation," he said, adding that only pressure by a state, or even a coalition of states, will be able to force these social media platforms to block intruders and malicious content.

Andrei Dziarkach of VOA’s Russian Service contributed to this report.