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Don’t believe everything you see, hear or read.
Those sum up the cautionary message by Academy Award winner Tom Hanks, who warned fans “not be fooled” or “swindled” be artificial intelligence (AI)-generated ads featuring his likeness, per The Hill.
“There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs,” Hanks wrote in an Instagram post — labeled “Public Service Announcement by Tom Hanks — Thursday.
“These ads have been created without my consent, fraudulently and through AI,” Hanks wrote.
“I have nothing to do with these posts or the products and treatments, or the spokespeople touting these cures,” the 68-year-old said. “I have type 2 diabetes, and I ONLY work with my board certified doctor regarding my treatment.”
He concluded with, in all caps, “Do not be fooled. Do not be swindled. Do not lose your hard earned money.”
Hanks is not the first celebrity to be represented by AI.
Actress Scarlett Johansson expressed shocked and anger after ChatGPT released its voiced AI assistant, which Johansson claimed sounded “eerily similar” to her own voice.
Lawmakers introduced the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act.
The purpose of the act is to hold individuals or companies liable for making unauthorized digital replicas of individuals in a performance.
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