The U.S. auto industry is in decline.

The failing Biden economy and massive investment by automakers into EVs have caused layoffs, spending cuts, and plant closures.

Now one Chrysler heir has just sent a huge proposal to Stellantis in an effort to save the struggling automaker.

Storied U.S. automaker Chrysler was merged into European-owned Stellantis in 2020.

An effort to bring back the brand

Now, one Chrysler heir is attempting to buy back the brand from Stellantis in a bid to right the ship.

Frank B. Rhodes, Jr., the great-grandson of Chrysler Corporation founder Walter P. Chrysler, sent a detailed proposal to Stellantis CEO Carlos Tavares regarding the future of the Chrysler and Dodge brands. 

According to MOPAR Insiders, this proposal is “aimed at revitalizing and redefining these iconic brands, focuses on addressing the concerns of loyal customers while navigating the challenges of the evolving automotive landscape.”

And one key issue is the massive investment in EV technology, especially at a time when EV sales are plummeting.

Rhodes even began his proposal by acknowledging the current shift in Stellantis’ strategy toward electric vehicles (EVs). 

“We understand the importance of embracing new technologies and meeting global demands for sustainability,” Rhodes wrote. “However, we must not lose sight of the heritage and unique appeal of Chrysler and Dodge that have defined these brands for decades.”

In fact, a key part of Rhodes’ proposal is that emphasis on maintaining the distinctiveness of the Chrysler and Dodge brands while still integrating new technologies. 

“Our vision for THE NEW CHRYSLER/DODGE, LLC is to strike a balance between innovation and tradition,” Rhodes explains. “We want to ensure that our customers see us as a brand that respects its roots while embracing the future.”

Rhodes made it clear he is actively seeking investors to aid his ambitious plan to purchase the Chrysler, Dodge, and Plymouth brands back from Stellantis. 

Bringing back iconic American brands

“Our goal is to bring these iconic American brands back under American control,” Rhodes stated. 

“By creating THE NEW CHRYSLER/DODGE, LLC, we aim to restore the brands’ heritage and independence, allowing them to thrive with a renewed focus on their American roots.”

Rhodes is aware of the concerns voiced by long-time fans of the Chrysler and Dodge brands, especially Stellantis’ recent moves away from muscle cars towards EVs. 

“Many of our customers have expressed their apprehension about the shift to electric vehicles,” Rhodes said. “They are concerned that the essence of what makes Chrysler and Dodge special may be lost in this transition.”

To address these legitimate concerns, Rhodes is proposing a multi-faceted approach. 

“We plan to introduce new models that not only incorporate advanced technologies but also honor the legacy of our brands,” he said. “For example, the introduction of hybrid versions of classic models could serve as a bridge between the past and the future.”

Rhodes is also highlighting the need for new pricing strategies that cater to a broader audience. 

“With high interest rates and climbing vehicle prices, it’s crucial to offer options that are accessible to our customers,” Rhodes noted. “Our aim is to have a range of vehicles that cater to different budget levels without compromising on quality or performance.”

 “We want to keep the thrill of driving a Dodge and the luxury of a Chrysler alive,” Rhodes explains. “This means continuing to develop high-performance models while also ensuring that we have vehicles that meet the needs of everyday drivers.”

Conservative Underground will keep you up-to-date on any developments to this ongoing story.