Just days after bringing home goods giant Lowe’s to its knees, investigator filmmaker Robby Starbuck has one of America’s largest automotive companies in a chokehold over its “woke” DEI policies.

On Tuesday, Starbuck revealed that it took little more than a few questions to one of Lowe’s most senior executives before the company performed an about-face, scrapping plans to partner with the Human Rights Campaign around a social equality index scoring the company on its hiring and bonus policies for employees based on race and gender. The same is happening at Ford where company spokespersons are reacting to a threat from Starbuck that he intends to report on how the nation’s oldest vehicle manufacturer was making similar moves.

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Responding to Starbuck, Ford said it would immediately move to end its participation in the HRC’s Corporate Equality Index social credit system. Starbuck wrote on X that it “sounds like” Ford will also be ending its financial support for LGBTQ events or initiatives, a similar change instituted by Lowe’s. Conservatives continue to single out transgender initiatives after Bud Light’s disastrous campaign with transgender influencer Dylan Mulvaney. Other changes announced by Ford will be the elimination of diversity quotas at its dealerships, honoring a commitment to a “merit-based approach,” and keeping employee resource groups focused on business rather than racial or gender ideologies.

“This isn’t everything we want but it’s a great start,” Starbuck wrote. “We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose. We will continue to communicate with our sources in companies we expose and report on any that step out of line. I can promise that if we have to do a second report, it will be much more aggressive.” He added, “We are winning and one by one we WILL bring sanity back to corporate America” and cited progress made by his fanbase in seeking changes at other companies with rural and conservative customers like Tractor Supply, John Deere, Harley Davidson, Polaris, and Indian Motorcycle.

Big news: We were in the middle of investigating woke policies @Ford but this morning Ford confirmed to me that they’re making changes.

Here are the changes:

• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.

• It sounds like there will… pic.twitter.com/LAIxUgNicV

— Robby Starbuck (@robbystarbuck) August 28, 2024

Since last year’s devastating boycott of Bud Light, conservative consumers and influencers have found that the language of protest is a powerful tool to force some of their preferred corporations back into the business of basic customer service. Many saw their stocks and foot traffic plummet in the wake of negative conservative publicity, with Bud Light still serving as a cautionary tale: the company has fallen far out of the top 10 most popular beers in America and expects at least 25% of its customer base will never return.

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