In most elections, the choice of the voters often (not always, but often) comes down to voting against someone rather than for someone. It's just a political calculus people make. Is it ideal? No. But it's the reality, especially in a two-party system.

So when this writer stumbled across this thread of short, natural sound, micro-targeted Trump ads, it really was an eye opening change of pace.

It's giving voters something to vote for -- not negative, not bombastic. Just simple ads.

Watch:

NEW: The Trump supportive SuperPAC- Make America Great Again Inc - just started running a bunch of short microtargeted video ads like the ones threaded below.

They all feature natural sound (no voice over) & are generally focused on a single shot.

They've definitely different! pic.twitter.com/AU4f2Iq4f9

— Andrew Arenge (@MrArenge) July 22, 2024

This writer loves everything about these ads.

Here's one of the ones specifically focused on the military.

There's about a dozen of them in total - all generally focused on economic, military or family related shots.

They are all being microtargeted at specific communities in key swing states. pic.twitter.com/KiOIgvW7vu

— Andrew Arenge (@MrArenge) July 22, 2024

Micro-targeted at specific communities in swing states?

Well played.

Here's one revolving around a family vacation.

Once I get some time to analyze all of them, they'll eventually end up in the Trump microtargeting dashboard - to understand which communities their targeting with which messages: https://t.co/0wI4iPkTVM pic.twitter.com/0pPHqOQAj8

— Andrew Arenge (@MrArenge) July 22, 2024

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The tag lines are great.

Simple, easy to remember, and consistent.

It's a pretty dramatic shift in tone for the SuperPac. Up until this point, all of their ads have been Biden (& recently Harris) attack ads. All of those were focused on immigration or economic issues. pic.twitter.com/njbEMDHJXv

— Andrew Arenge (@MrArenge) July 22, 2024

Attack ads have a place, and are needed. Especially against Kamala's radical Left record.

But this?

What sort of similar ads can Kamala run?

Sounds of a Planned Parenthood clinic?

Here are the communities they are targeting with these adshttps://t.co/5S6PGW7L0X

— Andrew Arenge (@MrArenge) July 27, 2024

The areas that need these ads.

Should be in every swing state, too.

When I initially caught all of this (and made this thread), I was sitting at the airport waiting to catch a flight - so I didn't have a ton of time!

Here are some more of the ads they're running - since I have a little more time today to grab them. This was is just called Summer pic.twitter.com/rU6K3vRac6

— Andrew Arenge (@MrArenge) July 27, 2024

So much better than the Biden administration bragging about saving literally pennies on Independence Day meals.

Here's another one related to the military, encouraging less wars. pic.twitter.com/AsiEDMNHro

— Andrew Arenge (@MrArenge) July 27, 2024

Well done.

This one focuses on home ownership and trying to capture the American Dream. pic.twitter.com/JUN3PXMgqr

— Andrew Arenge (@MrArenge) July 27, 2024

The issues Americans care about.

This was i called "Family Dinner" and is also focused on economic issues.

A good portion of these ads ended up focusing on an economic related issue in one way or another. pic.twitter.com/kejzlzrR5f

— Andrew Arenge (@MrArenge) July 27, 2024

And that's the biggest concern for voters -- the economy.

There should be several on gas prices. That will speak across all economic demographics.

But this is a good move from the Trump campaign.