Managing your marketing strategy can seem overwhelming at times. There are many factors to consider, such as how best to reach your target audience, how often to publish content, and what keywords to use. You also need to regularly analyze your approach so you can make changes as needed for better results.

If you’re not running an efficient marketing plan, you’re likely losing money or opportunities somewhere along the line. That’s never good news for your bottom line. Fortunately, there are plenty of tools out there that can help you streamline your efforts and get great results. Here are five such tools that can help make your marketing strategy more efficient.

1. Technical SEO Audit

A technical SEO audit can help you make improvements to your search engine optimization strategy, which should be a key component of your marketing plan. Many people dread the word “audit” because it typically involves locating and highlighting your company’s weaknesses. But remember that you can’t fix your shortcomings unless you’re aware of them. A technical SEO audit can shine a light on marketing vulnerabilities you didn’t know you had. What you do after that is up to you.

You wouldn’t trust just anyone to give you advice on how to be a better person. Rather, you’d turn to friends, family members, coaches, and other trusted adults. Similarly, you shouldn’t rely on any old business to audit your search engine optimization approach. Instead, reach out to an online growth agency that’s intimately familiar with the best marketing tactics. The experts at such agencies know what it takes to build an SEO strategy that delivers optimal results.   

2. Keyword Generators

 Coming up with the most effective keywords for your content is essential for maximizing your marketing efforts. Manually generating long- and short-tail keywords for your content day in and day out can be exhausting. It’s also a colossally inefficient way to spend your time considering there are many tools designed to automate the process.

If you’re serious about being more efficient, you should have at least one good keyword generator in your marketing arsenal. There are plenty of options to choose from, including free and paid versions. Some of the most popular include Semrush, Ahref’s free keyword generator, and Google’s Keyword Planner. These tools can help you generate a long list of keyword ideas related to the core keyword you enter. Try a variety of keyword generators to figure out which one works best for your needs.

3. Content Scheduling Tools

Content planning is one of the trickiest, most time-consuming aspects of any marketing strategy. Without a good plan, it becomes difficult to stay on track and on time with your proposed content publishing schedule. Scheduling your content creation and publication plans ahead of time is an essential component of basic marketing efficiency. That’s where content planning tools come into play.

Hootsuite, Adobe Express Content Scheduler, and Sendible are three popular content scheduling tools that can boost marketing efficiency. All three tools make it easier to plan and schedule your social media content to increase brand awareness, engagement, and visibility. Sendible also keeps track of your best-performing content and automatically reposts it to encourage even more interaction. Using any of these tools can augment your marketing efforts and improve your publishing consistency.  

4. Email Automation

Emailing remains one of the best ways to send personalized content to your customers. Most people like to feel like they matter, and sending personalized correspondence is one way to show you care. Additionally, the Marketing Rule of 7 is a well-weathered marketing principle that showcases the importance of regular outreach. It states that potential customers won’t make a purchase unless they interact with your brand at least seven times.

The exact number of required business-to-customer interactions is debatable. However, the premise is clear: the more contact you make with customers, the more likely they are to buy. Email automation gives you the benefit of sending out regular communications that are more personal and relatable than other types of marketing. It helps you accomplish this goal while simultaneously minimizing the time you spend doing it.

5. Link Building and Checking Tools

Link-building involves creating one-way hyperlinks/backlinks to your website from other (ideally reputable) websites. The practice is a critical part of a good marketing SEO strategy and can help you improve your website’s ranking. The higher your rank, the more visible your site and content will be to interested consumers. Without a good link-building strategy, search engines are less likely to locate your pages or put them on page one. As a result, your most well-written content could sit unread on your site.

Building links yourself can be both a time-consuming and tedious process. If you want to complete the task more efficiently, use a link-building tool. It’s up to you whether you go with a free or paid version, but keep in mind that paid link builders often offer exclusive features. SEMRush’s Backlink Audit Tool and Ahref’s Backlink Checker are two popular tools that can help you generate and manage backlinks.    

An efficient marketing strategy is well worth the effort it takes to develop. It helps you harness the full capabilities of your marketing department so you get a greater return on your investment. Use these tools to increase your advertising proficiency and drive business growth.