Similarly, the report's authors describe concerns that the CTV industry's extensive data collection and tracking could potentially have a political impact. It asserts that political candidates could use such data to run "covert personalized campaigns" leveraging information on things like political orientations and "emotional states":

With no transparency or oversight, these practices could unleash millions of personalized, manipulative and highly targeted political ads, spread disinformation, and further exacerbate the political polarization that threatens a healthy democratic culture in the US.

“Potential discriminatory impacts”

The CDD's report claims that Black, Hispanic, and Asian-Americans in the US are being "singled out by marketers as highly lucrative targets," due to fast adoption of new digital media services and brand loyalty. Black and Hispanic communities are key advertising targets for FAST channels, per the report. Chester told Ars:

There are major potential discriminatory impacts from CTV’s harvesting of data from communities of color.

He pointed to "growing widespread racial and ethnic data" collection for ad targeting and marketing.

"We believe this is sensitive information that should not be applied to the data profiles used for targeting on CTV and across other platforms. ... Its use in political advertising on CTV will enable widespread disinformation and voter suppression campaigns targeting these communities," Chester said.

Regulation

In a letter sent to the FTC, FCC, California attorney general, and CPPA , the CDD asked for an investigation into the US' CTV industry, "including on antitrust, consumer protection, and privacy grounds." The CDD emphasized the challenges that streamers—including those who pay for ad-free streaming—face in protecting their data from advertisers.

“Connected television has taken root and grown as an unregulated medium in the United States, along with the other platforms, devices, and applications that are part of the massive internet industry,” the report says.

The group asks for the FTC and FCC to investigate CTV practices and consider building on current legislation, like the 1988 Video Privacy Protection Act. They also request that antitrust regulators delve deeply into the business practices of CTV players like Amazon, Comcast, and Disney to help build "competition and diversity in the digital and connected TV marketplace."