Former President Donald Trump’s new book, Save America, has debuted on the vaunted New York Times bestseller list. The Washington Examiner noted that the debut is particularly impressive considering the book’s hefty $99 price tag and efforts from the newspaper to ignore it.

In the latest New York Times list of hardcover books, Trump’s third post-presidency book debuted at number 11.

“I just learned that my newest book, SAVE AMERICA, is a New York Times BEST SELLER! No other book takes you behind the scenes like this coffee table book. I picked each photo, and I can tell you it is FANTASTIC. Get your copy today at 45books.com,” Trump wrote in a Truth Social post on Thursday.

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I just learned that my newest book, SAVE AMERICA, is a New York Times BEST SELLER! No other book takes you behind the scenes like this coffee table book. I picked each photo, and I can tell you it is FANTASTIC. Get your copy today at https://t.co/JRnhJ2Lbgp. pic.twitter.com/JzwL3sE9RQ

— Donald J. Trump (@realDonaldTrump) September 19, 2024

Much like his previous two post-presidency releases, Save America features a series of never-before-seen photos along with commentary from America’s 45th president.

His first post-White House release, Our Journey Together, featured photos of his time in the White House along with commentary. The second book, Letters To Trump, mainly consisted of a collection of notes from celebrities, sports figures, and world politicians and his thoughts on each.

Trump’s latest release focuses on key moments and lessons learned from his first time in office, as well as his plans to defeat Kamala Harris in November. The book’s cover features the iconic photo taken just after a bullet missed his ear by inches after a gunman opened fire on July 13 during a rally in Butler, Pennsylvania. Trump — who was shot in his ear — immediately turned to the crowd and shouted “fight, fight, fight” with his fist raised in the air.

“We are thrilled President Trump has made multiple bestseller lists, including the New York Times. Considering that his book is worth much more than any other book on the list, it’s an incredible accomplishment,” said Sergio Gor, CEO of Winning Team Publishing, a company he founded in conjunction with Donald Trump Jr.

At $99, Trump’s latest book is the most expensive feature on the New York Times bestseller list.

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